“This,” warns my colleague, “is a spectacularly bad idea”‘
And with that endorsement ringing in my ears (note to self: buy earplugs) I set off in the hope of catching 16 gigs in just 12 hours.
My destination is Brighton’s Great Escape Festival, which hosts more than 400 bands in two dozen venues over three days.
Most of them are newcomers – either freshly signed to a record label, or hoping to drum up record label interest. The majority will never trouble a radio station, festival bill or Spotify playlist in their lives. But maybe, just maybe, I’ll spot a diamond in the rough.